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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
28.00 NZD
31.00 (9% off)
Category: Non-fiction
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, l ...Show more
The Dip: The extraordinary benefits of knowing when to quit (and when to stick) by Seth Godin
23.00 NZD
26.00 (11% off)
Category: Non-fiction
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how ...Show more
The Song of Significance by Seth Godin
40.00 NZD
Category: Business
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success." From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-chang ...Show more
Tribes: We need you to lead us by Seth Godin
35.00 NZD
Category: Non-fiction
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to ra ...Show more
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