Barack, Inc : Winning business lessons of the Obama campaign
Author(s): Barry Libert & Rick Faulk
What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small. But his triumph was also to use social networking to create a vast online community that has changed politics forever. And that's precisely what businesses need to do. In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country. None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow.
Product Information
As featured on ABC News Now and Marketwatch Radio Network. Also featured in The New York Post, Investors Business Daily, CNN.com, The Boston Globe, Globe & Mail, CIO Insight, The Fort Worth Star-Telegram, and many others.
Barry Libert is chairman and Rick Faulk CEO of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. He recently co-authored We Are Smarter than Me, a critically acclaimed book created in collaboration with Wharton Publishing and more than 4,000 community participants that illustrates how businesses can profit from the wisdom of crowds. A one-time McKinsey and Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships entitled Cracking the Value Code and Value RX. He is also a regularly featured keynote speaker who has delivered speeches to audiences of 20,000+ globally. Faulk is currently the CEO of Mzinga, and has more than 21 years of executive leadership and marketing experience at some of the world's most notable high-tech companies, among them Cisco, WebEx, Intranets.com, PictureTel, Shiva Corporation, and Lotus. Early in his career, he also founded First Software, which grew to sales of more than $175 million in less than four years and was ranked on one of Inc. magazine's lists of fastest-growing companies in the United States.
Introduction 2 Chapter 1 SUCCESS YOU CAN BELIEVE IN--AND EMULATE 6 Getting down to business may be passe. Getting up to politics could be the wave of our future. Chapter 2 BE COOL 16 The indispensable quality of a leader whose decisions and actions can change people's lives is his cool--his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions. Chapter 3 BE SOCIAL 58 Business--like politics--is extremely personal. Chapter 4 BE THE CHANGE 104 Impermanence rules the universe. Those who resist change resist reality and life itself. Epilogue 144 Sources 148 Index 156
General Fields
- :
- : Pearson Education (US)
- : Financial TImes Prentice Hall
- : 0.0
- : 28 April 2009
- : 222mm X 140mm X 18mm
- : United States
- : books
Special Fields
- : Barry Libert & Rick Faulk
- : Hardback
- : 1
- : 658.4
- : 192